How to start enjoying dark chocolate

Kelly Cletheroe
6 min readJan 19, 2021

This deep brown substance is divisive. It can be too bitter or too drying, and rarely stands up to the popularity of its creamy counterpart. How can we start to like dark chocolate?

(image from Canva)

If I were to ask you to think of chocolate, what would you think of? Is it a sweet and creamy block of milk chocolate, or a bold shard of dark chocolate?

Here in the UK at least, milk chocolate reigns supreme. In fact, data shows that the only dark chocolate treat within the top 20 best UK confectionary is the kind that comes loaded with a mint fondant centre. This is understandable, the stuff is delicious for a reason. However, is this result symptomatic of our insatiable sweet tooth? Or is it a sign that we’ve all just been exposed to crappy chocolate?

Whatever it is, it can mean that enjoying dark chocolate isn’t particularly common. We are all too familiar with chocolate as a sugar-laden snack rather than a cocoa-rich source of luxury.

You might be interested in dark chocolate for its purported health benefits, or to remove a bit of sugar from your diet, or just to truly dive into the world of chocolate. No matter your motivation, I hope this can give you some pointers into how a person can start to really love dark chocolate. Take it from a sugar fiend like me.

Taste it, slowly and fully.

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Kelly Cletheroe

Words about food and life online. From the writer and baker behind maverickbaking.com.