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Why We Need More Nigella and a Lot Less Jamie

Kelly Cletheroe
7 min readJun 6, 2018

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Why we Need More Nigella and a Lot Less Jamie; nowadays we spend too much time pointing fingers at “bad” foods and punishing the public for enjoying them. We need to learn to LOVE food again and not fear or exclude it.

Jamie Oliver has been thickly spread across news sites in recent months, spreading his new wave of anti-obesity rhetoric.

Having gained notoriety among school children, for banishing their Turkey Twizzlers and chips from school lunch menus, he’s not the most popular man in media.

As I began to explore the world of food in my late teens, Jamie was inspirational. I watched old episodes of The Naked Chef, where this cheeky young cockney flung ingredients around the kitchen and made home cooking seem cool and sexy. I bought his 30 Minute Meals and 15 Minute Meals books, which helped me learn to cook. I still draw from his techniques and ideas from years ago in my cooking today. Sadly though, in my eyes at least, he’s not the fresh, relatable and inspiring cook he once was.

Having gone from cooking in his little kitchen, talking casually to the camera man almost as a modern day YouTuber might, we now see him pluck vegetables from his extensive garden and prepare them in one of his enormous country…

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Kelly Cletheroe
Kelly Cletheroe

Written by Kelly Cletheroe

Words about food and life online. From the writer and baker behind maverickbaking.com.

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